As much as a brilliant and unique app is essential to ensure its success in the industry, launching your application plays an extremely important role in presenting your application to the audience. While media can push and drive big numbers in terms of users however, the success rate of this is highly variable. Although guaranteed long-term results can never be assured however, one can surely adopt certain crafted app marketing measures to pitch your app for a log lasting success. Here are some key pointers to ponder upon as an effective app marketing strategy for a successful pre launch of an application.
- Start with the marketing procedure long before the launch date
Marketing your app must start long before the release date set for the application as it will effectively create hype for the potential audiences and will serve as the foundation for your overall app marketing strategy. This will also help you to start soft on investments initially while moving higher with investments building a strong app marketing strategy.
- Engage people and customers early and keep them hooked
Bringing along potential users and customers early before the launch goes a long way in maintaining close knit circle with the users. Social media such as Facebook and Twitter can come in very handy in engaging users as early as the development phase.
- Start Blogging
Start a blog dedicated to the application which can serve as the best information portal for the potential users to get the best insights on the application. Let them know the best features and all the functionalities of your application along with the mission and goals set by the developers to convey the best possibilities for your application’s success.
- Create Video for Sneak Peeks
Nothing excites users as much as visuals and info graphics regarding the application. Create an interactive yet informative video to engage users on an altogether different level. Once into the minds of potential users, your application is sure to drive genuine interest and traffic.
- Time to Call for Beta Testers for better App Marketing
Beta testers can become the biggest supporters for your application providing word of mouth marketing which in most cases is very effective for a young application. Also, Beta testers can serve to be an unparalleled resource for researching further targeted audience and drawing more excitement towards your application.
