Mobile and App marketing is one of the toughest jobs one can think of doing in these times of rocketing high competition and roof breaking click through rates for both commercial and indie developers. Thus, ultimately it all boils down to effective branding to promote and sell your application. Marketing the applications may be tough but there are some ways to propel your application to cut through the competition and stand apart. Here are a few advertising networks to market your app.
- AdMob: AdMob is the first marketing network that should come to every marketers mind for monetization. Being a product of the tech giant Google it is one of the first choices to be made by the developers for promoting their applications. What makes it worth so much credibility is that it can be used for multiple platforms such as iOS and Android Applications.
- Millennial Media: Millennial Media is one of the first marketing platforms to be used for upholding and promoting apps and which also turned into an Initial Public Offering (IPO). Millennial Media is one such platform which is best suitable for business as it offers attractive deals for developers from the gaming department or the application.
- Adfonic: Adfonic is a brilliant marketing network as it integrates your apps advertisements with the performance promising a 95% fill rate both on iOS and Android. In order to achieve higher eCPMs with rich media advertisement, the company is working directly with international agencies with brands such as Samsung, ESPN, BBS and Amazon Kindle etc.
- Chartboost: Chartboost is the best advertisement solution for game developers and apps as it provides ads on the game titles. Chartboost also offers a lot of unique ways for heavy promotion of apps and that too in the most professional sense. It also helps to boost your eCPM and requires just a 5 liner code for integrating chartboost and to start working.
